From January 22 to 24, the 2025 Automotive World Tokyo was staged in Tokyo. As a leader in the field of sensory experiences, AAC Technologies (AAC) showcased its next-generation cockpit super-sensory experience solution, demonstrating a wide range of achievements and innovative explorations in automotive acoustics, haptics, optics, sensors and semiconductors. The presentation garnered significant attention and recognition from numerous industry partners, creating a vibrant atmosphere on-site.
Automotive Acoustics: Delivering an Unparalleled Immersive Sound Experience
At this year’s Automotive World, AAC, in partnership with PSS, a globally leading supplier of acoustic components and audio systems, made its debut in Tokyo, showcasing an array of industry-leading automotive speaker products and solutions that received extensive attention from major Japanese automotive OEMs and numerous internationally renowned Tier 1 suppliers.
In addition, AAC introduced the speaker control algorithm NLC PRO, demonstrating clearer and superior playback effects to attendees. Also featured were various AAC’s self-developed innovative speaker and amplifier products designed to meet the application needs of smart cockpits across multiple scenarios, aimed at providing users with a more immersive and exceptional sound experience. Besides, AAC introduced attendees to LYRA Acoustic Simulation Solutions, an innovative tool that significantly enhances the efficiency and accuracy of simulation analysis.
Automotive Haptics:Creating a Multi-Dimensional Sensory Interaction Experience
A seat demo with the RichTap haptic seat solution made its debut, attracting attendees to experience its capabilities, who then provided overwhelmingly positive feedback. This solution seamlessly integrates AAC’s automotive haptics and acoustic solutions, incorporating an unique audio-to-haptic conversion algorithm, high-performance components, and customized haptic language design. It offers advantages such as multimodal interaction experiences, privacy, personalization, and comfort combined with aesthetics, delivering a more immersive and multi-dimensional sensory experience that meets the industry’s high demands for smart cockpit experiences.
Moreover, AAC presented its RichTap automotive haptic solution, smart surface solution, and high-performance linear actuator array products, which empower smart surface interactions, assistive safe driving, and 4D entertainment scenarios in smart cockpits.
Automotive Optics:Enhancing Cockpit Interaction and Safety Experience
AAC showcased a range of automotive optical lenses, covering the driver monitoring system (DMS), occupant monitoring system (OMS), advanced driver-assistance system (ADAS), and surround view lens. These lenses support multimodal interaction within the cockpit and enable the detection of both internal and external driving environments while providing diagnostics and early warnings, to help drivers better understand their surroundings and ensure safe intelligent driving. Notably, the ADAS lenses utilize the exclusive WLG technology, delivering superior optical performance.
Automotive Sensors and Semiconductors:Achieving Intelligent and Convenient Voice Interaction
Several automotive-grade microphones and modules were presented, fully meeting the demands for voice interaction features such as zoned calls, voice control, active noise cancellation, and emergency vehicle monitoring. This range addresses diverse voice interaction scenarios both inside and outside the vehicle, enhancing users’ voice interaction experiences for better, smarter, and more convenient automotive communication.
With 30 years of global leading experience in the R&D and production of micro devices, AAC has steadily expanded amid the trend of automobile intelligence since its entry into the automotive industry in 2019, providing partners with a full range of intelligent cockpit solutions. In the future, AAC will continue to collaborate with industry partners, delving deeply into user needs, leading the industry with technological innovation, and crafting an exceptional intelligent cockpit experience that makes every journey a pleasure.