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Samsung Galaxy A Series Equipped with X-axis Actuators for the First Time, Marking AAC’s Accelerated Penetration into the Global Haptics Market

Recently, Samsung released its new smartphone models, Galaxy A34 and Galaxy A54. These two models inherit the legacy of the A series in breath-taking design and high cost effectiveness while Galaxy A54 is even equipped with AAC Technologies’ high-performance X-axis linear actuator, ushering users into a new chapter of premium haptic experiences from the Galaxy A series.

Targeting youth, the Galaxy A series has been widely sought after since its release, proven by its top positions on global sales leaderboards for all these years. The adoption of the X-axis actuator on the Galaxy A series also marks another success of AAC Technologies in improving the penetration into the global haptics market.

X-axis linear actuators help build stunning experiences in multiple scenarios

Compared with ordinary rotors and Z-axis linear actuators, the X-axis linear actuators of AAC Technologies perform better in start-stop speed, vibration volume, and conversion efficiency by relying on the leading actuator technology platform. This is also what enables Galaxy A54 to bring users premium, differentiated, and personalized haptic experiences.

For example, this new model brings stronger, finer, and more realistic vibration compared with its predecessors in regular use scenarios such as typing, setting alarms, taking pictures, and interacting with pop-up menus. For incoming call vibration, the phone no longer buzzes through the shell with a rotor actuator, and now provides a more quiet and comfortable vibration experience.

(typing with the keyboard)

Young users can totally immerse themselves in mobile games through high-quality vibration experiences, feeling the sense of control when casting ultimates in MMORPG games, the sense of reality from gun vibration in FPS games, or the sense of drifting in racing games. Some audio and video apps that are available with vibration functions also allow users to feel the sense of presence and rhythm brought by vibration.

(example of audio and video scenario)

Meanwhile, the Galaxy A54, upgraded in haptics, will be able to help elderly users and special groups simplify the use of their phones and apps through vibration reminders and other apps with the accessible haptic functions, allowing them the to truly enjoy the convenience of haptic technologies.

Accelerated coverage of the global market for better haptic experiences

By virtue of scalable hardware and precise software and algorithm tuning capabilities, the X-axis linear actuators of AAC Technologies boast stronger power, more realistic vibration, and lower power consumption. They have been applied by the main global smartphone brands and smart device manufacturers as standard built-in components.

As the world’s most important provider of X-axis linear haptic products, AAC Technologies developed and mass-produced the world’s first X-axis linear haptic product and leads peers in delivery capability.

Meanwhile, RichTap® is its world-leading haptics solution available for a full range of devices and is applied by multiple apps with massive amounts of users. AAC Technologies also participated in and promoted the development of IEEE standards for haptics devices.

In the future, AAC Technologies will rely on its world-leading haptics solutions to expand the coverage of smartphones, tablets, AR/VR, and other smart devices at a faster pace, while also entering lower-end markets to bring better user experiences to even more device consumers.