On January 7, 2025, CES, the world’s largest technology event, opened grandly in Las Vegas, USA. AAC Technologies showcased a broad range of products across sectors such as automotive systems, acoustics, haptics, optics, sensors and semiconductors, precision manufacturing, XR, VCM, and micro-motors. The comprehensive, end-to-end, fully self-developed products and solutions powerfully embodied the theme “All in Experiences”, pushing sensory experience technology to new peaks. The products exhibited by AAC received high praise from participants and captured significant industry attention.
Comprehensive Automotive Solutions on Display for the First Time，Delivering Next-Gen Super-Sensing Cockpit Experience
AAC introduced a comprehensive range of automotive products, further demonstrating its capability in the next-generation super-sensing cockpit experience solutions. These offerings deliver more integrated audio, visual, and haptic solutions for OEMs and smart vehicle suppliers.
In the realm of automotive acoustics, AAC meticulously crafted a 7.1.4 listening room at the event. This setup comprehensively displayed its proprietary advancements such as Independent Sound Zones, NLC PRO, Audio Track Separation, Virtual Surround (Plus), Virtual Venue, 3D Chime, and additional cutting-edge automotive audio algorithms, capturing the interest of numerous participants. In collaboration with Premium Sound Solutions (PSS), a world-leading provider of acoustic components and sound systems, AAC showcased a suite of industry-leading automotive speaker products and solutions. At the exhibition, the smart AudioBox—a full-scenario portable HiFi speaker launched globally for the first time and integrated with Smart #5—was presented, alongside a variety of self-developed amplifier products, which received considerable attention.
In the area of automotive haptics, a seat demo with the RichTap haptic seat solution made its debut, allowing numerous participants on-site to have an engaging experience. This solution combines AAC’s automotive haptic and acoustic technologies to offer users quieter, personalized driving alerts, thrilling audio-visual entertainment, realistic engine simulations, and spaces for meditation. Additionally, AAC introduced the RichTap automotive haptic solutions, intelligent surface solutions, and high-performance linear actuator array products, infusing technological innovation and aesthetic appeal into the design of intelligent cockpits.
In automotive optics, AAC showcased its complete range of automotive lenses and camera modules. These include products for ADAS and surround view in intelligent driving categories, as well as lenses and camera modules for DMS, OMS, and other smart cockpit categories, along with integrated cockpit monitoring devices. These comprehensive visual solutions ensure safety and enhance intelligent driving capabilities.
AAC also unveiled a variety of automotive-grade microphones and module products, designed to accommodate diverse voice interaction scenarios both inside and outside the vehicle, enhancing the intelligence and convenience of automotive voice experiences for users. Additionally, AAC showcased three high-performance MEMS Inertial Measurement Unit (IMU) modules, providing essential positioning accuracy and safety features crucial for advanced driver assistance systems and autonomous driving, with designs characterized by high precision, stability, and adaptability to different application scenarios.
Simultaneously, AAC showcased a variety of automotive motor products that have been verified across several vehicle models, significantly enhancing the driving experience. The exhibition also highlighted a seat brushless motor, offering the benefits of low noise and platform compatibility, providing a smooth and quiet experience for car seat adjustment.
Innovative Acoustic Products Across Various Domains Revealed,Creating a Pioneering High-Quality Acoustic Experience
AAC’s showcased acoustic products encompassed mobile phones, foldable phones, XR devices, laptops, and other types of device terminals. Several of the presented innovative acoustic components and solutions addressed common shortcomings in market solutions, bringing participants a refreshed acoustic experience.
AAC presented the coaxial speaker stereo solution, equipped with the AAC Ultimate Speaker and AAC’s proprietary sound algorithms, offering a groundbreaking Hi-Fi audio experience for mobile users. Among these is the Ultimate Speaker, AAC’s first full-frequency speaker, which has already entered commercial mass production and has garnered high praise from market users. The industry’s pioneering ultra-clear speaker that eliminates shell vibration also made its debut. By employing a strategically designed magnetic circuit and vibration system, it overcomes the limitations of conventional laptop designs available today, delivering an exceptionally clear audio experience.
Furthermore, the event presented a variety of innovative solutions and products, such as a foldable phone spatial audio system, an ultra-slim foldable screen speaker system, the Whisper privacy call solution, the Combo three-in-one speaker, master-level SLS speakers, and a near-field AR acoustic solution. These innovations aim to provide superior sound experiences across diverse fields and product ranges.
Multi-Scenario Haptic Ecosystem Showcase,Expanding the Horizons of Haptic Experiences
AAC launched a collection of new haptic and motor products in the electromagnetic domain, accommodating a variety of terminal devices. This highlights AAC’s capability in effectively integrating hardware and algorithms while demonstrating its dedication to a holistic multi-scenario haptic feedback ecosystem.
Key innovations in haptics include the RichTap AI vibration recognition solutions, RichTap smartwatch solutions, and RichTap side key solutions, which deliver an integrated and high-quality haptic experience for users.
The event also featured advanced actuator products designed for devices like foldable phones, such as the ultra-thin X-axis linear actuator and the ultra-narrow X-axis linear actuator. Notably, AAC debuted its smallest yet high-performing linear actuator. Among the motor products, the exhibition introduced the industry’s first ultra-thin AutoFlip solution, suitable for small foldable devices. Additionally, miniature high-thrust stepper motors and high-precision coreless motors for robotic dexterous hands were showcased, enhancing robotic capabilities and user experience upgrades.
An Extensive Lineup of Optical Products Presented,Illuminating Multiple Application Fields
AAC Optics showcased its full spectrum of optical products, including WLG (Wafer-Level Glass) products, optical lenses, camera modules, and AMOT (Advanced Micro optics Technologies GmbH) products, covering various market segments such as smartphones, automotive systems, LiDAR, action cameras, XR devices, and robotic vacuum cleaners.
Among these, the globally exclusive WLG products feature high precision, excellent stability, and scalability for mass production, including a variety of glass lenses like aspherical lenses, aspherical prisms, lens arrays, and cylindrical lenses. The exhibition also presented widely mass-produced and delivered items such as the WLG 1G6P glass-plastic hybrid lens, large aperture high-resolution lens, 200MP 7P main camera lens, and various OIS modules (large sensor, three-axis closed-loop, 200MP), demonstrating AAC’s industry-leading technical prowess and diverse solutions in the realm of lens and camera module manufacturing.
Additionally, the new member company of AAC Optics, AMOT (formerly CDA), showcased a variety of diffractive optical elements and AR-HUD light diffusers across multiple specifications, applicable to automotive systems, robotic vacuum cleaners, projectors, XR, and various other application areas.
Top Products From Five Sectors,Boost Smart Sensing in Diverse Scenarios
AAC unveiled several ultra-high-performance, innovative products tailored for diverse scenarios within the SSE field. In terms of microphone products, AAC introduced standout offerings including the 70dB+ high-performance analog microphone, Windtalker digital microphone, bone conduction microphone, and hearing aid microphone. In the sector of MEMS speakers, the SOPRANO PRO made its market debut, featuring a reduced size and improved performance compared to the previous model. The innovative VACC was also introduced for the first time, featuring low noise and high integration, suitable for TWS and automotive road noise cancellation systems.
Moreover, high-precision barometric and waterproof pressure sensors, combo units that integrate analog/digital microphones and pressure sensors, as well as a full range of RF modules were displayed on-site. These products demonstrate AAC’s sustained capacity to empower sectors including consumer electronics, automotive systems, smart wearables, robotics, and IoT, thereby enhancing users’ intelligent sensing experience across various scenarios.
A Variety of Precision Benchmark Products Unveiled,Setting a New Standard for Thinness and Efficiency
AAC brought forth thinner, more efficient, and highly reliable cooling and hinge products in the field of precision manufacturing. These offerings are applicable to tablets, smart wearables, laptops, and smartphones, including models with up-down folding, left-right inward folding, and left-right outward folding, delivering smarter designs and superior user experiences to intelligent terminal products.
The cooling product highlights include VC LHP (Looped Heat Pipe) technology, dual-chamber 3D SUS VC, and FCCL VC technology. Notably, the VC LHP technology features a gas-liquid separation channel design, ensuring the smooth circulation of a unidirectional thermal conduction circuit, which significantly enhances cooling efficiency. In terms of hinge products, AAC showcased two inward-folding phone hinges at the exhibition. Both models feature a slim profile and excellent impact resistance, ensuring users a dependable folding experience. These hinges also support high-angle free suspension, allowing users to easily adjust viewing angles for an optimum and comfortable perspective.
Showcase of XR Innovations,Redefining the Boundaries of Virtual and Real Worlds
AAC unveiled cutting-edge progress in XR display optics, including high-quality VR Pancake optical modules, a single-layer full-color diffractive optical waveguide in partnership with Dispelix, and innovative displays such as compact full-color Micro LEDs, among other products and technical solutions.
Notably, high-end AR and AI smart glasses for leading clients globally have successfully achieved mass production, integrating AAC’s self-developed comprehensive AI smart glasses solutions with high-performance computing platforms, superior video performance, high-quality audio, and excellent audio pickup capabilities. This outstanding performance is attributed to AAC’s vertical integration of components that enhance user sensory experiences, such as cameras, speakers, and audio pickup solutions.
Debut of High-performance VCM Products,Ushering in a New Visual Experience
AAC’s VCM business encompasses R&D, manufacturing, and marketing of optical precision components. The product range includes standard AF, lens OIS, periscope lenses, Sensor Shift OIS, variable apertures, and more, widely utilized in smartphones, tablets, drones, and other fields. With its substantial technical expertise in acoustics, AAC has a leading edge in voice coil actuator design and production, achieving high performance and uniformity through fully automated production lines.
Two main solutions were highlighted at the exhibition: Lens OIS featuring a 1/1.56” Image Sensor, providing image stabilization for smartphones and tablets; and the Sensor Shift Solution, featuring a 1” large-size and high-performance Sensor Shift OIS, decouples the VCM and CCM processes in its design. Highly automated production ensures consistent product performance.
Debut Exhibition of Micro-Motor Products,Empowering Embodied Intelligence to “Take Hold” of the Future
AAC introduced a series of high-performance rotary motors and innovative composite drive modules in the micro-motor domain, such as finger actuators designed for robotic dexterous hands, as well as rotary and linear actuators suitable for joints and moving parts, applicable in end-use devices like smartphones, game controllers, AR/VR glasses, and robots, thereby significantly enhancing the smart device user experience.
At the CES 2025 exhibition, AAC highlighted its status as a leader in sensory experience solutions with a comprehensive range of products and state-of-the-art technologies. In the future, AAC intends to continue its deep engagement in the field of sensory experience technology, constantly raising the bar for the industry through innovative products. Additionally, we look forward to collaborating with more partners to push the boundaries of sensory experience technology, providing a more extensive and diverse array of products and solutions, and ultimately creating an optimal user experience!