On September 4, at the High-Level Dialogue on “Building Sustainable Business and Brands” held at the Palais des Nations in Geneva, Switzerland, the “Building Sustainable Brands” Vision Initiative was officially released. This initiative was launched by the China Association for Standardization Sustainable Business and Brands Working Committee (CAS-SBBC) and other organizations. AAC Technologies (AAC) was among the first signatories, demonstrating the commitment of China’s leading enterprises to sustainable development with higher standards and greater ambition on the global stage.
As a global leader in sensory experience solutions, AAC is committed to its corporate mission of Creating Sensational Experiences and consistently integrates sustainable development into its corporate strategy, supporting the United Nations Sustainable Development Goals (SDGs). By taking the initiative in signing the vision initiative, AAC reaches a new milestone in its pursuit of sustainable development. This action not only demonstrates the company’s steadfast commitment to a sustainable global future but also highlights its growing international recognition for sustainable practices.
In 2024, AAC achieved significant technological breakthroughs in both acoustics and optics, driving synergistic growth across its consumer electronics and automotive segments. The company established a board-level Sustainability Committee to enhance transparent governance and accelerate its carbon reduction efforts, aiming to equip 60% of its factories with solar photovoltaic systems by 2030. Upholding its commitment to Technology for Social Good, AAC’s RichTap technology has improved travel safety for the visually impaired. Additionally, the company has accelerated new product incubation and partnered with PSS to expand its diversified business landscape. To address climate challenges and drive industrial upgrades, AAC leverages technological innovation in manufacturing to strengthen the foundation of sustainable development, creating long-term value for shareholders, employees, and society at large. Currently, AAC is continuously striving to reduce its environmental impact by making steady progress in carbon reduction, resource efficiency, and waste management, while also adopting cleaner production technologies across its operations.
Looking ahead, AAC will remain committed to expanding its business in consumer electronics, smart vehicles, AR/VR, and robotics, driven by technological innovation. By integrating AI technology with intelligent manufacturing, AAC aims to enhance product competitiveness. The company will collaborate with global partners to foster a sustainable business ecosystem and is committed to building a sustainable brand with global influence.
About the High-Level Dialogue on “Building Sustainable Business and Brands”
The High-Level Dialogue on “Building Sustainable Business and Brands” is co-hosted by the United Nations Conference on Trade and Development (UNCTAD), the United Nations Forum on Sustainability Standards (UNFSS), and the CAS together with its SBBC. The event brought together high-level representatives from specialized organizations of the United Nations and major international organizations based in Geneva, along with leading Chinese enterprises in the field of sustainable business, including SBBC member companies. Together, they engaged in a profound dialogue bridging Chinese practices with global perspectives.
About the “Building Sustainable Brands” Vision Initiative
The “Building Sustainable Brands” Vision Initiative embodies the collective commitment of outstanding Chinese enterprises across various sectors to pursuing sustainable development with greater ambition and higher standards, striving to become world-class enterprises and brands. Through their proactive efforts, these enterprises not only make positive contributions and set benchmarks for achieving the SDGs but also collectively forge a distinctive Chinese Solution that serves as a model for the world.
The initiative emphasizes that building sustainable brands is a systematic approach for enterprises to fully integrate the philosophy of sustainable development into business operations and brand value creation. This initiative aims to integrate the entire value chain of sustainable consumption and production, empowering enterprises to transform sustainability into a source of competitive advantage and innovation. By advancing business development, these enterprises will make significant contributions to the SDGs.
The initiative outlines that building sustainable brands requires addressing several key aspects of corporate operations. These include integrating sustainable development into corporate strategy, establishing a responsible business operation system, leveraging technological innovation as a driving force, enhancing the sustainability of products and services, and integrating sustainability into brand building. By systematically integrating sustainability at every stage of value creation, enterprises can foster sustainable consumption and production across the entire value chain.
Furthermore, the initiative encourages enterprises to participate in the formulation of standards and international collaboration related to building sustainable brands, shape best practices and industry samples with international demonstration effects, and engage in multi-party dialogue and cooperation, jointly fostering a global sustainable business ecosystem.
The first enterprises to sign the “Building Sustainable Brands” Vision Initiative include ANTA Group, CATL, LONGi, Haier Group, JD Group, Midea Group, Chery Automobile, Hengtong Group, Hisense Group, Bloomage Biotechnology, Wuliangye, Baidu, Shandong Weiqiao Pioneering Group, AAC, Bosideng International Holdings Limited, iFLYTEK, Feihe, Star Charge, Hey Tea, To Summer, Songmont, Zhuanzhuan, Ronds, and Boxway.
|The above information is sourced from the official website of the CAS-SBBC.