On January 6, 2026 (local time), AAC Technologies, a leader in sensory experience solutions, joined forces with Premium Sound Solutions (PSS), First Light Auto, and PSG for a joint appearance at CES. Under the theme of “immersive sensory experiences in smart cockpits,” they showcased their latest advancements in automotive acoustics, haptic feedback, and system-level solutions.
AAC Technologies’ booth centered around an immersive Virtual Car experience area, showcasing six core acoustic functions: NLC PRO, audio track separation, adaptive transparency, independent sound zones, in-vehicle echo cancellation and noise reduction (ECNR), and private surround sound. Additionally, seven major vibration seat functions were demonstrated, including vibration adjustment, simulated engine vibration, advanced driver assistance systems (ADAS), music rhythm, 4D cinema, meditation and wellness, and music massage. By systematically integrating high-performance hardware, algorithms, and tuning, AAC Technologies enables visitors to experience firsthand the synergy and engineering sophistication that bridge core components and the overall vehicle experience, comprehensively highlighting its proprietary technological innovation and robust system integration capabilities.
Building on this foundation, the booth also showcased an integrated ecosystem of hardware products, featuring PSS’s innovative speakers (including Butterfly, Exono, Mickey, and Bean series), haptic feedback hardware, PSG’s high-performance amplifiers, and First Light Auto’s full range of microphone modules and USB charging modules. This diverse portfolio highlights AAC Technologies’ comprehensive capabilities in in-vehicle perception, spanning core components and essential modules through to complete system integration.
AAC Technologies’ Exhibition Area of Automotive Products
On the same day, the Zeekr 9X debuted at CES, garnering significant attention. Previously, Zeekr announced its partnership with the prestigious British audio brand Naim Audio (Naim) to jointly develop an exclusive Naim Hall of Fame audio system for Zeekr’s luxury SUV, the Zeekr 9X. This event is more than just a vehicle showcase; it highlights the ongoing advancements made by China’s automotive industry chain in the high-end automotive acoustics sector. As the behind-the-scenes technology partner, AAC Technologies has closely collaborated with Naim. This partnership has also drawn significant attention.
Geely Unveils the Zeekr 9X on-site
Image source: Geely Auto Group
In the Zeekr 9X project, the Naim team was integrally involved throughout the entire process, from system architecture design to final tuning. Leveraging its distinctive sound philosophy, Naim developed six sound modes, earning industry recognition for creating “a state-of-the-art mobile listening room.” Over an 18-month development period, the Naim team dedicated over 2,000 hours to in-vehicle tuning, systematically replicating the ultimate experience of high-fidelity home audio within the cabin environment.
Building on its extensive expertise in acoustic engineering, AAC Technologies has developed a core hardware solution for Naim that aligns with its acoustic philosophy. This solution encompasses critical components such as the M-type titanium diaphragm tweeter, 40-channel amplifiers, and front cabin subwoofers utilizing CDD technology, thereby ensuring superior system performance and robust stability at the hardware level.
Core Components of the Zeekr 9X’s Naim Hall of Fame Audio System
Through close collaboration among the joint acoustic teams of Zeekr, Naim, and AAC Technologies, Naim’s sound aesthetics have been seamlessly integrated with AAC Technologies’ hardware innovations. This partnership has enabled the precise configuration of in-vehicle sound fields, collectively creating the Naim Hall of Fame audio system for the Zeekr 9X. Built on a robust hardware foundation, this system-level synergy empowers the Zeekr 9X to faithfully reproduce the richly emotive “Naim sound,” while further showcasing AAC Technologies’ expertise in high-end automotive acoustic engineering.
From device innovation to system engineering, and from individual functions to an integrated experience, AAC Technologies is steadily evolving into a key provider of high-end in-vehicle sensory experience solutions. Leveraging CES as a platform, AAC Technologies will continue to advance its technological framework into increasingly sophisticated and immersive smart mobility scenarios, further solidifying its role as a high-value contributor within the global automotive industry chain.