The XSpecies · Wu Sheng Business Method Launch 2024 was held in Beijing on August 4. Context Lab Founder and architect of the XSpecies Experiment Plan Wu Sheng presented a variety of brand narratives at the launch around a central theme to “Be the One and Only.” AAC Technologies’ sensory experience solutions took center stage as a key XSpecies 2024 case study, capturing significant attention and showcasing how it enables the market, partners, and consumers to truly “Be the One and Only.”
Wu emphasized the AI-native technologies driving the rise of new mobile devices and the privacy protection, revolutionary experiences, and interactive aesthetics turning AI-powered lifestyles into reality. He drew particular attention to the importance of interaction as an experience maker. Wu held AAC Technologies up as a study in the concept of interactive aesthetics.
“When we say mobile spaces are increasingly occupying our time and attention outside of home and work and becoming a true ‘third space,’ it is through constant interaction within these spaces—such as sound, light, and touch—that the atmosphere and experiential details come to life. AAC Technologies plays a vital, behind-the-scenes role in supporting and enhancing these immersive interactions. Through innovative, system-wide sensory solutions, AAC Technologies is enriching user experiences, making mobile intelligent spaces the real ‘third space.'”
Wu Sheng analyzed the co-creation behind AAC Technologies, highlighting the sensory technology that often remains “invisible” in end products like smartphones, PCs, and cars, successfully transcending traditional boundaries, achieving scene transitions across three layers.
- Layer One: Experience Details × Scene Algorithms. AAC Technologies explores specific insights to capture the subtleties of user experiences, developing advanced algorithms for acoustics, optics, and haptics and providing balanced cutting-edge technical solutions, such as the RichTap® integrated haptic solution for a range of devices, all designed to provide users with a truly authentic haptic experience.
- Layer Two: New Device × Scene Proposal. AAC Technologies continuously adapts to new devices, seamlessly transitioning and optimizing its proprietary technologies across smartphones, AI smartphones, PCs, AI PCs, as well as smart cars and XR devices. AAC Technologies’ sensory experience solutions continuously evolve to support the new digital ecosystem. It is vital to address sensory experiences at every touchpoint to ensure smooth end-to-end integration. This includes AAC’s smart car solutions, which cover everything from hyper-sensitive cabin experiences and advanced driver-assistance systems (ADAS) to high-performance components like chassis and cockpit motors.
- Layer Three: Industry Standards × Scene Planning AAC Technologies refines and shares the industrial applications and knowledge frameworks of sensory experience technology, establishing standards for the entire industry. For example, the “AAC Biomimetic Haptic Expression Standards,” launched in 2023, set the benchmark for biomimetic haptic expressions and played a key role in the adoption of high-fidelity, high-quality haptic feedback standards.
As the AAC co-creation case was wrapping up, Wu shared a profound insight: By always transcending our own experiences to envision new paradigms of life and the subtleties of everyday moments, we can leverage technology to transform the flow of scenes and capture the subtle, unspoken nuances of sensation. And this was exactly the message AAC Technologies sought to convey with the exhibition theme at the 2023 MWC to ‘Go Beyond Experiences’—encouraging us to imagine exceptional scenes beyond the ordinary and explore sensations that are yet to be felt or expressed. Because when we imagine the exceptional, we unlock the extraordinary.
The topic of Wu’s speech—”Be the One and Only”—delivered a bold and definitive challenge to both large companies and startups. “Concreteness” is the key to bringing this vision to life. AGI and intelligent technologies are no longer abstract concepts. They are now deeply integrated into the real-world, sensitively perceiving elements like temperature and aesthetics and understanding the essence of the changes that intelligence brings. With its comprehensive, concrete sensory experience solutions, AAC Technologies spans acoustics, optics, haptics, sensors&semiconductors, and precision manufacturing to empower “smart” products and industries, from smartphones, smart cars, and AR/VR to smart homes, bringing seamless, emotionally rich, aesthetically captivating experiences to life and making flawless communication and sharing between people and devices possible.
Pushing the limits of innovation, where every experience is crafted with people at heart. Moving forward, AAC Technologies will continue to lead in the field of sensory experiences, constantly breaking boundaries and creating exceptional, immersive experiences across domains. As it continues to offer fresh perspectives on interactive experiences for partners, it will also inspire greater creativity and endless possibilities, bringing users more joy and happiness with finely tuned sensory experiences.