Now, join us on a virtual tour of AAC’s booth.
Booth First Floor | Experience the “New-Gen Mobile Concert Hall” – “Sensory Engagement TrustMark” by AAC
The first floor is dedicated to an immersive acoustic experience, featuring two demo cars for audio listening. The “AAC ✖️ PSS New-Gen Mobile Concert Hall” demo vehicle comprehensively demonstrates AAC’s system-level capabilities in automotive acoustics—from system architecture and speaker-amplifier design to algorithm integration and professional tuning.
The vehicle innovatively employs three self-developed 20-channel amplifiers working in series to drive over 50 speakers throughout the cabin. Coupled with multiple innovative Immersive Speakers, it delivers sound quality rivaling top-tier audio systems, earning widespread praise from on-site visitors. Attendees can also experience multiple AAC exclusive acoustic algorithms, including:
- ECNR + dual-microphone array (strong noise cancellation + directional pickup + voice separation)
- External sound and near-field surround algorithms
- NLC PRO, content track separation, individual audio zones, adaptive transparency algorithm
Also showcased is AAC’s acoustic simulation solution LYRA, which combines simulation solver technology to provide customers with efficient and precise virtual tuning and acoustic design services, significantly reducing R&D time and costs.
Booth Second Floor | Explore Five “Physical AI” Sensing Systems – Discover AAC’s Technological Strength
The second floor serves as a comprehensive exhibition zone, highlighting AAC’s five core technology segments in the smart vehicle domain.
Full-Stack Automotive Acoustic Systems | Reshaping Automotive Audio Experience
AAC’s global top-tier audio supplier PSS exhibited a high-performance speaker matrix covering full-range, mid-range, and low-frequency products with compact, ultra-thin, and integrated designs, alongside functional products developed for AVAS, engine sound simulation, and headrest audio—all boasting excellent hardware performance. The display also included self-developed amplifiers from AAC and PSG, covering entry-level to luxury configurations, delivering robust power for vehicle audio systems. A dedicated listening room was set up for visitors to experience the authentic sound reproduction of PSS speakers in a scientific environment.
Furthermore, the exhibit highlighted the customer case of the “Zeekr 9X Naim Premium Sound System,” which adopts an advanced 9.2.4.8 multidimensional acoustic layout with 32 speakers and 8 seat shakers to create an immersive 4D auditory experience. Notably, AAC independently managed the entire development process—from target setting and system architecture to hardware selection and integrated debugging—showcasing its comprhensive customization capabilities from components to systems, and hardware to algorithms.
Automotive Haptic Systems | Multi-Sensory Integration for Safe and Immersive Driving
AAC’s globally pioneering RichTap 6-shakers array motion seat drew significant attention. It supports three functional scenarios:
- Safety: Directional vibration alerts for precise danger identification
- Entertainment: Vibration algorithms for music, video, and gaming enabling immersive experiences
- Wellness: Meditation relief and music massage functions based on human factors research and control algorithms
Also displayed was the RichTap smart surface solution, integrable into steering wheels and central consoles, offering superior spatial adaptability, sustainability, and personalization.
Automotive Optical Imaging Systems | Precision Perception for a New Visual Horizon
The exhibit included multiple smart driving and smart automotive lenses, along with key optical components such as WLG collimators, MLA micro-lens arrays, and DMS speckle projectors—fully supporting autonomous driving and in-cabin visual perception. AMOT, under AAC Optics, debuted a large-size HUD homogenizer (effective area: 115x60mm) and a flat-top beam solution for LiDAR, significantly enhancing image resolution and visual performance.
Automotive Perception Systems | Intelligent Perception Empowering Smart Cabins and Driving
A full range of automotive-grade microphone array products by AAC and its subsidiary First Light Auto Parts were showcased, including analog mics, A2B digital mics, emergency call switches, and RNC sensors. These support in-and-out-of-vehicle voice interaction, individual sound zone pickup, active noise cancellation, special sound event detection (e.g., sirens), and emergency call applications. First Light Auto Parts also exhibited USB charging modules for enhanced cabin convenience and safety.
Additionally, AAC’s self-developed MEMS inertial chips and IMUs were displayed, serving high-precision navigation, advanced driver-assistance systems (ADAS), and vehicle security.
Automotive Motor Actuation Systems | Quiet Power, Dynamic Performance
AAC presented a variety of automotive-grade brushless motors for body, chassis, and cabin applications—including long-seat rail motors, EMB braking motors, and EPS steering motors.
With full in-house R&D and manufacturing capabilities, AAC’s motors are compact, lightweight, and space-efficient, while offering high torque density, superior high-speed performance, and rapid response. They are compatible with next-gen high-voltage vehicle platforms.
AAC also operates high-standard automotive labs with mature testing and validation capabilities ensuring delivery reliability. Leveraging self-developed rare-earth magnetic steel and acoustic expertise, AAC motors excel in cost-effectiveness and NVH performance, contributing to quieter, stable, and safer driving experiences.
At this year’s IAA Mobility in Munich, AAC not only presented its full-stack automotive solutions powered by “Physical AI,” but also made the premium “Sensory Engagement TrustMark” experience—enabled by “AAC Inside”—tangible through benchmark projects such as the «AAC✖️ PSS New-Gene Mobile Concert Hall» demo vehicle and the Zeekr 9X.
AAC now ranks among the top ten global automotive audio system suppliers, with its system-level capabilities in premium automotive acoustic solutions having earned strong recognition from top international brands. Moving forward, AAC will continue to leverage its global R&D resources and vertically integrated supply chain to strengthen its worldwide strategic presence, delivering higher-quality, deeply customized super-sensing experience solutions for smart vehicles to more customers—and accelerating the revolution in human-vehicle interaction.