On October 23, the 2026 8th Gasgoo Awards ceremony, themed “Chinese Solutions for the World” and hosted by Gasgoo, concluded successfully in Shanghai. The event brought together companies across the automotive supply chain, global automakers, and technological innovation forces to jointly explore how China’s automotive industry can continue to achieve breakthroughs in the new global competitive landscape and advance alongside the world.
At the event, AAC’s RichTap® spatial haptic seat solution won the “Gasgoo Awards · China Automotive New Supply Chain Top 100,” earning strong industry recognition for its technological innovation and engineering implementation capabilities in automotive haptic feedback.
As smart cockpits become increasingly rich in functions and application scenarios, how to make information delivery and functional responses better align with people’s natural perception habits has become a key issue in human-vehicle interaction design. Haptic feedback, as a perception channel that acts directly on the body, has become an important supplement for smart cockpits to convey information and enrich experiences.
AAC’s RichTap® spatial haptic seat solution adopts an industry-first multi-channel array design and integrates AI haptic algorithms. Through multi-sensory coordination of audio, visual, and haptic feedback, it delivers rich haptic experiences across three major smart cockpit applications—safety, health, and entertainment:
Smart safety applications: The seat can link with relevant vehicle systems. In situations such as navigation and rear approaching vehicles, targeted haptic vibrations in different zones help efficiently alert drivers to risks and warnings.
Health and comfort applications: Combinations of different haptic vibration zones and rhythms provide richer massage and relaxation experiences.
Smart entertainment applications: Haptic vibrations can also synchronize with music beats and video content, giving passengers a more spatial and immersive 4D viewing and music rhythm experience.
For the automotive industry, the value of technological innovation lies not only in experience breakthroughs but also in reliable engineering integration and mass production delivery. AAC’s RichTap® spatial haptic seat solution has already entered mass production and commercial deployment in multiple high-end vehicle models, further expanding the application boundaries of automotive seats in comfort experience and safety interaction, and bringing haptic innovation into everyday mobility.
In the future, AAC will continue to deepen R&D and scenario applications of haptic technology, work with industry partners to explore more human-vehicle interaction approaches, and promote the adoption of high-quality haptic experiences across more vehicle models, enabling perception technology to integrate more naturally into every journey.